Is your team solving the right problems—or just the loudest ones? In this episode of The Chiropractic Deep Dive, Dr. Noel Lloyd breaks down how great clinics avoid stress, inefficiency, and poor patient care by getting crystal clear on where the real issues lie. This episode was created using AI narration to deliver Dr. Lloyd’s core training in a concise, easy-to-digest format.
In today’s episode of The Chiropractic Deep Dive, we explore how to build better patient care plans by focusing your leadership energy on the right problems—not just the obvious ones.
You’ll learn:
Dr. Lloyd’s training—now narrated using AI—gives you tools you can use today to reduce stress, get your team aligned, and improve patient retention through better communication and systems.
📞 Book a free 10-minute strategy call
→ Schedule here » https://linktr.ee/myfivestar
📍 Join us LIVE in Chicago – July 26–27
→ Register here » https://linktr.ee/myfivestar
Subscribe for weekly chiropractic growth tips and team-building insights.
Welcome to the Chiropractic Deep Dive as part of Five Star Management, your dedicated partner in chiropractic consulting. We're here to empower you with the tools and insights you need to truly thrive. Hmm. Today we're taking a deep dive into something absolutely foundational for every successful practice.
Patient care plans. Yeah, definitely foundational. We'll be extracting some really pivotal insights from a recent Zoom call led by the, uh, incomparable Dr. Noel Lloyd. He zeroed in on the most common, honestly frustrating problems, chiropractors face with care plans, right, and crucially offered actionable, really game-changing.
Solutions. This isn't just about, you know, managing your practice day to day, uhhuh, it's about profoundly guiding your patients to the best, the most optimal outcomes imaginable for them. Our mission today is really to pull back the curtain on those often invisible barriers that can stand between a chiropractic practice and it's, well, it's full potential.
We're here to illuminate the exact strategies that can transform how you present, gain genuine agreement on and successfully implement those vital care plans. Making that road ahead crystal clear for both you and your patients. So where do we even begin to untangle this often frustrating knot. Well, Dr.
Lloyd started right at the heart of the matter. He pinpointed a fundamental kind of pervasive issue. Patients are often utterly unclear about their care journey. Hmm. Think about it from their perspective, right? They walk in, they're in pain, they get an assessment, but they don't really see the road ahead.
And that's because, quite frankly, as their doctors, we haven't always clearly outlined and explained it in a way that truly resonates. That's a powerful point. Yeah. And he connected that lack of clarity directly to. Well, a deeper challenge, a lack of leadership from the doctor if the doctor isn't effectively leading that patient through their health journey.
Mm-hmm. What happens? You see patient confusion mount. Mm-hmm. Retention rates can plummet. Yep. And ultimately patients just aren't reaching their full. Health potential. It's a direct, sort of undeniable ripple effect through the entire practice. Absolutely. And to drive that home, Dr. Lloyd referenced a memorable old adage that, uh, really sticks with you.
If it's cloudy in the pulpit, it's going to be foggy in the pew. I like that it isn't just a quaint saying, you know? Yeah. It's a profound truth for your practice. If you as the leader are unclear about the care plan, or if you don't communicate your priorities with absolute conviction, then those you lead your patients will be even less focused, less committed, and frankly less effective in following through.
Yeah. It just highlights the absolute necessity of your clarity first. That hits home, doesn't it? Yeah. It's easy to sort of nod and agree. But what are some of the biggest traps chiropractors fall into that make their pulpit cloudy? Maybe even when they think they're being clear? As a jargon, too much info.
It's often, I think, an unconscious assumption that the patient understands as much as we do, or that they'll just, you know, get it. But the patient is often overwhelmed. They're in pain processing, a lot of new information. It's really our job to simplify and guide. Right, and speaking of guidance, Dr. Lloyd also shared another brilliant aphorism to counter those.
Well inevitable memory lapses we all have. The shortest pencil is better than the longest memory. Ah, classic. It really hammers home the critical importance of documenting everything rather than just relying on recollection. Imagine a busy Monday morning, right? If it's not written down consistently for every patient across every team member, how easily can vital details get missed or miscommunicated?
Oh, easily. Documentation ensures consistency, clarity, and keeps everyone aligned. It's crucial. So if that's the core problem, confusion stemming from a lack of clear leadership and documented plans, what's the North Star? Mm-hmm. What's the ultimate guiding vision for patient care plans that Dr. Lloyd champions?
The ultimate goal as Dr. Lloyd really framed it is to create exceptional care plans that truly guide patients, not just to, but through the very best that chiropractic has an offer through it. Okay. Yeah. It's about ensuring every single patient is not just presented with their care plan, but actively led step by step through that entire journey.
Yeah. It moves beyond just symptom relief to achieving true lasting health transformation. Okay. That road ahead vision sounds fantastic, but let's be real for a second. The biggest hurdle for many chiropractors is actually getting patients to commit to that plan. Mm-hmm. Especially if it's a longer term one.
Dr. Lloyd brought up some fascinating insights here, didn't he? What was the core psychological principle they highlighted for achieving that buy-in? Absolutely. It really boils down to this idea. Tell them why they will comply. You have to connect the dots. It's not just stating a fact like you need X visits.
It's immediately following it with a compelling reason that matters to them. Ah, the why. Yeah. So instead of just saying you need 24 visits, it's more like you need 24 visits because studies show. This frequency is necessary to stabilize the disc injury we found preventing future pain and importantly allowing you to return to the activities you love.
See the difference. Totally. So it's about connecting the dots for them. Mm-hmm. Explicitly spelling out the benefit to them, not just what they should do, but why it's in their best interest. Building that bridge of understanding. Precisely. And it's not just about what you say. Dr. Lloyd then drove home the practical application.
Writing the care plan down, physically writing it, okay, let them take it home, even encourage them to explain it to a spouse for better buy-in. That act of externalizing and articulating the plan really solidifies their commitment because it makes it tangible, not just a verbal promise floating in the air, and it makes it real.
Exactly. The target here is to establish a reproducible system, one that works even when you're not personally there. One that other team members can successfully run, ensuring consistency regardless of who is speaking to the patient. Now, this is where the Zoom call truly illuminated some, uh. Some blind spots, didn't it?
Yeah. When Dr. Lloyd opened the floor to the participants, these common mistakes just poured out. Yeah. What was the absolute most prevalent one? The one that probably resonated with nearly everyone on that call? Yeah. The first mistake that came up almost universally was making care plans overly complicated and overly explained.
Oh, I could see that. A participant shared how they used to try to explain every single minutiae, you know, every nuance of the spinal anatomy, the philosophy. Thinking it would lead to better conversion. Mm-hmm. But what actually happened, information overload. Patients would just glaze over getting confused rather than convinced.
The consensus was clear. Simplicity is key. It's about distilling the essence of the plan into easily digestible points, not overwhelming them. With a textbook lecture that makes so much sense. We assume more information is better, but it's often the opposite. And another really big one that came up was not getting the patient to sign the care plan.
It's often just assume the doctor gets the signature, or maybe it's just forgotten in the rush of the day. But if that signature doesn't happen, then the patient might not be a hundred percent clear about what they're signing, what their commitment entails, or even why it's necessary. It's like leaving a crucial piece of the puzzle out.
It weakens the whole thing. Definitely. Absolutely. And that leads to. Directly to another subtle but critical mistake leading by projected fears, rejected fears. Explain that one participant bravely admitted to letting their own mindset specifically fears about how a patient might react to the cost or the sheer frequency of visits on unconsciously guide their recommendations.
Wow. Instead of making recommendations based solely on the patient's true clinical needs, they were essentially self-sabotaging before the patient even had a chance to say yes or no. That hits home for so many of us, doesn't it? Yeah. I remember a colleague who almost undersold a patient on a crucial long-term plan because they were worried about how it would sound financially.
It's such a common trap. It is. But that participant shared a powerful solution to this, which was so insightful. They overcame this fear by researching studies on frequency and number of visits for various conditions. What's the real power in that for a chiropractor? The insight here is profound. It's about shifting from just belief to solid conviction.
Okay. When you can show a patient, maybe one who's considering invasive surgery, a meta-analysis, or a peer reviewed study that unequivocally supports the efficacy of, say, a 24 visit decompression protocol for disc injuries. You're not just making a recommendation anymore, you're presenting a well-researched pathway to healing, right?
This isn't just about feeling confident, it's about having an unshakeable, evidence-based foundation that patients can literally hold in their hands. It transforms the conversation from, just trust me, to let's follow the science together, which builds an entirely different level of buy-in, so it transforms both the doctor's confidence and the patient's trust.
Brilliant. We also heard about low confidence, specifically when presenting the financials. How does that manifest and why is it such a problem? Well, if you hesitate or your voice falters, or even just your body language conveys uncertainty when discussing the investment in care, patients can absolutely sense that.
They pick up on your unease and it makes them less likely to commit. They might think, if the doctor isn't even confident in these numbers, why should I be? Good point. So increasing your confidence in this area is absolutely crucial because it's about valuing the care you provide and communicating that value clearly, this often ties back to the research, but also to truly believing in the profound health transformation you're offering.
And then there's the mistake of allowing too much time. A participant compared it brilliantly to bass fishing. You need to set the hook early.. Yeah, I liked that one. If patients are given too much time to think about it, say a week or even just a few days, that initial fire and enthusiasm for getting better can just fizzle out.
It really can. Life gets in the way, doubts creep in, and that momentum for care is lost leading to a loss of follow through. You've got to capture that initial energy. Absolutely. The patient's initial emotional urgency around their pain or discomfort is often highest. After their findings report, delaying just allows that urgency to cool.
Exactly. And finally, a very significant mistake highlighted was not truly listening to the patient. And this isn't just about hearing words. What do you mean? It means focusing only on what you see, like an x-ray finding. Or a scan result while ignoring the patient's stated primary concerns. For example, focusing solely on a low back issue revealed on film when the patient keeps bringing up their debilitating knee pain.
So it's a disconnect between our clinical findings. And their actual lived experience. Precisely, and it extends to financial discussions too. Not listening to a patient's genuine affordability concerns can prevent them from getting any care at all. Yeah. The goal is to help people, right? So if their ideal plan is financially out of reach, sometimes a modified, maybe smaller plan that a patient can afford and commit to is far better than no care plan at all.
Flexibility and empathy are really key to truly serving them. Okay. That covers the pitfalls well. Now let's pivot from these common missteps to the actionable solutions and best practices that Dr. Lloyd and the participants identified. This is where we turn those challenges into real opportunities. Yes, the good stuff. One
participant's experience with using research to support care plans was a real standout. As we touched on, they found specific studies on say, spinal decompression, showing significant results with certain visit frequencies, like 24 visits. Two to three times a week. Mm-hmm. And it's so powerful, isn't it, to be able to hand these studies directly to patients, especially those maybe considering surgery.
It just makes the why so concrete. It transforms abstract recommendations into tangible evidence backed pathways. It really does build that conviction. It's transformative. And a crucial tip echoed by a highly successful chiropractor on the call was this: be as specific as you can because patients want to be led.
They want clarity. They don't want ambiguity. They want you the expert to tell them exactly where they're going and how they'll get there. It's about reframing care away from just symptom relief, which can feel like a quick fix towards long-term stability using specific visit numbers over a defined
timeframe. For example, instead of vaguely saying, we'll see you for a while, it's much stronger to say, we'll see you twice a week for the next 12 weeks to achieve maximum spinal correction. That takes all the guesswork out for the patient. That clarity leads perfectly to the next idea. Having a plan, telling the patient the plan, and having the whole team on board.
Yes, one team shared their incredibly effective pass the baton strategy. The doctor explains the care plan to the patient, but critically with the financial team member present in the room right there. That immediately ensures everyone is on the same page from the doctor's. Clinical recommendations to the practicalities of scheduling and payment.
No mixed messages. And this transfer of authority, as they called it, is vital. It really is. It builds immediate patient trust in the team member handling, scheduling, and financials because they've literally heard it directly from the doctor alongside them. Yeah. And if for any reason a patient isn't fully on board, after the doctor leaves the room, the team member is empowered to pump the brakes, meaning they don't push or pressure.
Instead, they immediately bring the doctor back into the conversation to re-clarify or address any lingering concerns. It creates a seamless, supportive and non pressured experience for the patient. That's brilliant. It avoids that awkward back and forth later. Or the patient feeling cornered. Exactly.
Another great way to personalize the care plan suggested by a participant is writing down recommendations with the patient rather than just handing them a generic pre-printed form. How does that dynamic change things? Oh, it fundamentally changes the patient's perception when you're sitting there, literally.
Pencil in hand marking off the specific adjustments, therapies, or maybe nutritional recommendations with them. It makes it feel incredibly tailored and collaborative. You can physically show them, look, we're not just throwing the whole farm at you here. We're meticulously selecting only the services you truly need right now.
It builds immense trust and shows truly individualized attention, which let's face it, is what every patient secretly craves. That makes a lot of sense. Mm-hmm. And to manage patient expectations about the timeline, one doctor uses a fantastic phrase that I think is so relatable. Getting out of pain is the easy part.
Getting your spine stable again. That's the part that takes time. Ooh, I like that. How does that help manage the patient's journey? Do you think? It's incredibly effective because it immediately shifts their mindset. Most patients walk in thinking only about pain relief. Right. Quick fix. Exactly. This phrase helps transition them from that short-term symptom-based thinking to understanding the need for long-term structural stability.
It helps 'em grasp that chiropractic is a process, not just an event. And using analogies like comparing spinal correction to how dental braces take a couple of years to properly align teeth reinforces that concept beautifully. It normalizes the extended commitment required for lasting results. Many successful practices also highlighted the importance of individualized care plans that really focus on developing a lifetime chiropractic patient.
But sometimes that idea of a lifetime plan can feel overwhelming. How do they break that down? That's a great point. Instead of overwhelming them with an abstract, kind of indefinite, long-term plan. Breaking care into manageable, digestible chunks is far more effective. Okay, so maybe a 12 week timeframe, for example, suggesting 24 visits, say twice a week.
Yeah. That's much more achievable for patients to mentally commit to. It's about framing it as a series of achievable goals that build towards that lifetime wellness rather than one daunting, never ending commitment right outta the gate makes it less intimidating. And a practical element that came up, maybe surprisingly, was office efficiency.
Why is that so crucial in care plan compliance? Think about it. Letting patients know upfront that you respect their time, that you run on schedule, that you utilize high tech equipment, maybe for quicker check-ins or more precise care. It reassures them that they can actually fit consistent care into their busy lives.
Right? Removes an excuse. Time is a huge barrier for so many people. If they perceive your office as chaotic or slow, it's just another reason, another excuse to not follow through with the recommended frequency. Demonstrating efficiency removes that barrier proactively. Good point. Then Dr. Lloyd concluded the discussion by sharing the blueprint for his five star management patient care schedule.
This isn't just some generic form, it's a meticulously designed tool. It systematically covers everything, adjustments, therapy, re-exams, and a comprehensive care summary. And crucially, it correlates directly with that classic blue shark model. The phases of care, exactly. Relief, correction, strengthening, and then crucially,
maintenance. This isn't just a linear progression on paper. It's a way to articulate the evolving purpose of their care as they move through these phases. So it's about visually mapping out their journey. Through these distinct stages, making it clear precisely, you're showing 'em, you're not just addressing the acute pain they walked in with.
You're building towards long-term stability and wellness. This allows you to set expectations right from the initial report of findings, illustrating that chiropractic is a journey, not a sprint, and each phase has distinct measurable goals for their health. And the form itself. The form then includes a very clear agreement statement for the patient to actually sign.
It confirms their understanding of the program and their commitment to keeping appointments and following the doctor's instructions. That signature is a vital part of reinforcing the plan and solidifying their buy-in. A truly powerful takeaway from Dr. Lloyd's advice, which I think encapsulates all of this so well, was his guidance to evaluate the patient as if they were your own family.
Mm-hmm. Make the absolute best possible care recommendations based purely on their needs, provide a humane, flexible way for them to pay for that care, and then confidently offer them the chance to say yes. Beautifully put, it simplifies the entire process back to its core purpose, genuine care. So wrapping up this part, what truly stands out for you from this deep dive into care plans? For many on that call,
I know the profound idea of using scientific research to bolster care plans really landed definitely also that seamless triangulated handoff with the team and those beautifully simple analogies like getting out of pain is the easy part. Those really resonated. These are not just concepts, they feel like actionable insights that you can use starting tomorrow.
Yeah, absolutely. And the common thread through all these insults as you've highlighted, is just clarity and confidence. Yeah. When your entire team is aligned, when you communicate the why behind the care, with unwavering belief, you empower patients. You empower them to make not just a decision, but the right decision for their long-term health.
It elevates the interaction from, you know, a simple transaction to a genuine partnership in their wellbeing. So what does this all mean for you listening right now and for your practice? Maybe consider this. How effectively does your entire team really understand and support the care plans you recommend?
Hmm, good question. Could a simple report of findings, role play, maybe me or one team member? Is the patient asking tough questions? And another is the doctor presenting the full care plan? Could that clarify your recommendations and boost collective confidence? Ensure everyone speaks with one clear voice.
That's a great practical idea. It's a small, practical step that can lead to really monumental results in team alignment and ultimately in patient trust and commitment. Well, this Deep Dive was brought to you by Five Star Management, your partner in chiropractic consulting. We really hope these insights from Dr.
Noel's session on care plans have given you valuable, actionable strategies to profoundly enhance your practice and your patient outcomes. And for personalized guidance on implementing these strategies in your specific practice, we definitely invite you to book a free, no obligation call with Dr. George Birnbach.
You'll find the direct link conveniently provided right there in the show notes for this deep dive. And please don't miss your very last chance to register for our live two-day event happening in Chicago this weekend. July 26th and 27th. It's called Streamline, Scale, succeed. It's gonna be fantastic.
It's packed with even more transformative tips and insights designed to elevate your practice to entirely new heights. The registration link is also right there in the show notes. Grab it quick, and of course, make sure you subscribe to the deep dive. For more actionable tips and expert insights to help you and your practice thrive week after week.
Until next time, keep diving deep.