The Successful Chiro

Clinic Growth Playbook: Profitable Skills That Actually Move the Needle

Episode Summary

This episode takes a focused look at how chiropractors can grow their clinics by training their teams on the right skills. Based on the insights of Dr. George Birnbach, we break down the specific conversations, systems, and behaviors that lead directly to increased profitability. Whether it's the front desk, CAs, billing, or doctors themselves — every role has a high-leverage action that can (and should) be trained. This is your step-by-step look at turning training into actual business results.

Episode Notes

In this AI-narrated deep dive, we explore:

✅ Why your clinic must be able to run profitably without you

🔍 How to identify high-leverage actions that impact revenue

👥 Which team members influence those actions — and how to train them

📈 The importance of consistency and effectiveness in execution

💬 The one skill every team member must master: making the offer

🧠 How to create a repeatable "signature system" for referrals, reviews, and retention

🛠️ Tools like the 3-column leadership framework and mapping your clinic “scenes”

💡 This episode was created using AI based on live training insights from Dr. George Birnbach. For personalized coaching, book your free call here.